Princess Cruise ships are specifically designed to provide the ultimate in affordable luxury, with an emphasis on 'big ship choice with small ship feel'. Princess ships offer an individualized, unstructured style of cruising that provides a 'what you want, when you want' atmosphere of onboard choice and flexibility designed to give passengers the opportunity to customize their cruise experience to fit their personal interests, needs and desires. Princess Kids, the line's expanded youth program, gives families a new option with the addition of in-port activities for children. Parents can now go ashore knowing their youngsters are being entertained in the ship's youth center, and enjoying lunch with their newfound friends.